Pete Lijoi

Pete is an avid lover of sports, fitness, and business ventures. He is able to marry the combination of the three with his background in marketing and analytics at 24eight Media. His role on the team is to help shape strategies for engaging with like-minded individuals, and build a brand that is respected in the fitness community. Since co-founding 24eight Media with Tim in April 2020, Pete has led the expansion of the brand into the lacrosse community, one he is very familiar with having played since fourth grade.